Marketing Management

Your response should include an in-depth analysis of the case, accurately identifying the main issues, problems, opportunities, suggestions, and realistic outcomes. The writing requirements for this assignment will include an executive brief and application sections. Keep in mind, when writing an executive brief, it is more important to offer fewer pages with the correct perspective of the case and not several pages simply recapping or restating the case.  When completed, your response should reflect a scholarly knowledge of the appropriate solutions and outcomes.

 

Your assignments should contain the following components:

Part A: Executive brief

This is a one to two page single-spaced summary of the case study.  Students should not simply recap the events but instead identify the major components, markets, and stakeholders and explain why this case is important to the marketing manager.

     Identification

You should identify the main problems, issues, and/or opportunities of this case study.

This section should be single-spaced.

     Recommendation

You should offer an in-depth plan of action to address the problems listed above.

Be very specific in your recommendations. For example, simply stating the organizational leaders should change their pricing strategies does not meet the requirements of this assignment.  Instead, you should describe the proposed pricing strategy change and explain why you are proposing this change.

To help support this recommendation, you should be able to identify other organizations who have implemented a similar strategy.

This section should be single-spaced.

 

 

Part B: Application

      Integrating the strategies, policies, and/or practices from the text, students are expected to “do the work.”

           Example #1, if you were to recommend the company pursues a new segment of the market; your work should offer specifics of the proposed market.

           Example #2, if you were to recommend the company changes their pricing strategy; you should offer support (in the terms of outside references) as to why you are proposing such a change and a detailed list of the expected returns/outcomes 

           Example #3, if you were to recommend a change in the organizational branding strategies, you should offer support (in terms of outside references) as to why you are proposing such a change and a detailed list of the expected results of this change.

          This section should be three to five double-spaced pages.

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