Reflect on unit materials to be able to discuss ways advocates use framing to develop their appeal and how competing values can be employed in communication about the same issue or policy.

Reflect on unit materials to be able to discuss ways advocates use framing to develop their appeal and how competing values can be employed in communication about the same issue or policy.

Reflect on unit materials to be able to discuss ways advocates use framing to develop their appeal and how competing values can be employed in communication about the same issue or policy.

Requirement

In 200 – 250 words, give two examples of how advocates use framing to develop their appeal and explain how competing values can be employed in communication about the same issue or policy.

Make sure to incorporate references to this week’s course concepts and materials.

Materials: https://www.theguardian.com/business-to-business/2018/mar/09/how-to-persuade-people-hint-not-by-telling-them-theyre-stupid

Lakoff, G. (2014). Preface and chapter 1. In the all new don’t think of an elephant! Know your values and frame the debate. London: Chelsea Green Publishing.

Perloff, R. M. (2021). The dynamics of political communication: Media and politics in a digital age. New York, NY: Routledge.

  • Chapter 8

https://suzannehawkes.com/2010/05/04/the-power-of-the-message-box/

Requirements: half page

Subject: Communications

 

Please use the four sources given, and please follow the instruction to give two examples. Thank you

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