. Discuss Ansoff’s matrix of corporate strategy directions and explain the drivers for diversification. Illustrate your answer using appropriate, real-life examples.
2. The pressures for global integration and local responsiveness are two keyvariables which determine a firm’s international strategy. What are the four typical strategies firms choose depending on these pressures? Discuss these four strategies and use examples to illustrate them.
Need to use the book to answer the question. Min 3 pages per questions in 2 hours