Cultural Considerations

600 – 800 words

APA format with at least 2 references w/in text citations.

Company is based in US. Expanding to China…

Additional material attached for reference.

You are speaking on the phone with Mike when he asks about what sort of cultural aspects you are considering in this plan.

You think about this and say, “There may well be some considerable cultural differences that need addressing. I remember last year when there was a language mix-up with a doll. It was just saying ‘I love you’ in a different language, but it sounded like ‘kill mommy.’ It’s funny now, but imagine being the marketing team in that building!” Both of you laugh as you hang up the phone, but the memory does get you thinking seriously about cultural differences. Complete the following:

What cultural considerations should you take into account for your strategy?
Will this negatively impact your current strategy?
Does this change your approach? Why or why not?

Answer preview…………………..

Cultural Considerations

Globalization has led to a scenario where firms are expanding into new territories and destinations across the globe. Such growth and expansion have been observed to help increase organizational success. However, venturing into a new market brings about many challenges, mainly because of the cultural differences that exist from one region to the next. In this scenario, a company based in the US is expanding into China. In the past, several companies, such as Best Buy, have failed while trying to expand their operations into the Chinese market (Chee, & West, 2017). With this in mind, the company in question needs to make various cultural considerations…………….

APA 766 words