Digital Revolution change marketing
Prompt: How has the digital revolution changed marketing communications?
Some questions to consider as youADDRESS the prompt:
- What are the key differences between how brands communicated with customers prior to the digital revolution and after the digital revolution?
- How have interactions between customers and brands changed as a result of the digital revolution?
- Are marketing communicationsMORE or less effective as a result of the digital revolution? Why?
Responses must:
- Be at least 300 words in length
- Utilize 2-3 scholarly sources
- APPLYconcepts to a particular example (i.e. a specific company, personal situation, country, etc.)