Customer Relationship Management (CRM)

Describe the strategic importance of Customer Relationship Management (CRM) and discuss how CRM can be used to create customer satisfaction and greater profits for the firm.

The paper does not need to be rewritten, i just needed additional information added. Can you please find an article about a firm who used CRM to enhance customer satisfaction and increase profits, and discuss it. I know this was not in my initial instructions and i am willing to pay the fee. The discussion should only be about a paragraph long. Can you please provide the link you used for the article as well.

preview of the answer..

Businesses usually want to know the secret behind attracting and retaining customers. However, the current level of competition makes it hard for these businesses to retain customers. This is because customers are being exposed to new brands of products almost every day. However, observers believe that the only way to retain customers is through satisfying them. For an organization to become successful, it must listen to its customers. This is because of the fact that this aspect leads to customer loyalty, something that is very important to businesses. For them to achieve this, they need to conduct both online and personal reviews. Through these reviews, they will be in a position to know the needs of their customers, hence coming up with …

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