Analysis of Three Advertisements
Analysis of Three Advertisements
For your written assignment, find three advertisements. These can be videos, radio ads, print ads, interactive media, or any other sort of media used for advertising purposes. For eachadvertisement, provide a ½ page analysis that answers the following questions:
- Summarize the advertisement, the apparent demographic it is aimed at, and the product it is pitching.
- What are the arguments being made? Are they explicit or only implied?
- Are the arguments being forwarded cogent? Why or why not?
- What sorts of devices, rhetorical, language, or other are employed to either enhance or distract the audience from the message?
150 words each, 3 adverts, give their sources and links
Answer preview………….
“Born the Hard Way”
Budweiser used this advertisement to illustrate the strengths of its brand regarding its history and the challenges that company had to overcome to become one of the leading manufacturers of alcoholic beverages in the United States. It is a television commercial that targeted adult Americans aged 18 years and above and tool to depict the company’s position on the immigration policy of the present administration. The company used the ethos of authority by featuring Anhueser-Busch’s story as the inspiration for consumers to perceive the brand as part of their cultural identity. Although the argument regarding the political statement in this advertisement was implicit, it was a cogent one because of the knowledge level and diverse nature of the company’s consumer base. Finally, Budweiser relied on the public emotions surrounding the debate on immigration to appeal to the audience and enhance their understanding and acceptance of its alcoholic beverage due to rich tradition and history………
APA 484 words