Analyzing a Global Market

Assignment 2 – This assignment refers to the 5 chapters in the PowerPoint and videos. Read the chapters and articles through Powerpoint (Link bellow) and watch the videos.Explain how we can analyze a global market and develop a plan to enter it. Refer to the text/articles or the videos, if needed, in writing the assignment.

The write up should not be more than 700 words

Specificity and relevance with respect to the question asked-40%
Understanding of concepts discussed in the text/video, and, their application-40%
Organization and quality-20%

Video 9- How China Dominated he World’s Top Place (46 minutes)

https://www.youtube.com/watch?v=NHhMFmvfYDY

How does the rise of China affect US trade competitiveness?

Video 10- China vs India – Race to the Top of the World-BBC Documentary (1 hour and 15 minutes)

https://www.youtube.com/watch?v=q0snwwpD6f8

From a marketing perspective, who is more likely to succeed?

Video 11- India’s Economy: The Road Ahead (12 minutes)

https://www.youtube.com/watch?v=BqyGaT0RCt0

How will the rise of India affect the global economy and business-explain.

Video 12- Milton Friedman – Imports, Exports & Exchange Rates (14 minutes)

https://www.youtube.com/watch?v=c9STBcacDIM

Video 13- Guide to currency markets (15 minutes)

https://www.youtube.com/watch?v=djgQS0sk8T8

Answer preview…….

Explain how we can analyze a global market and develop a plan to enter it
It takes extensive research as well as an excellent plan for a business to successfully enter a global market (Czinkota & Ronkainen, 2013). There are as many challenges in global expansion as there are benefits. It is, therefore, vital that one takes all necessary precautions to mitigate the obstacles to global expansion. The first step is to establish why the company wants to go global. There are many reasons why a firm would want to expand globally (Bennett, 2010). One of the reasons is for proactive stimuli such as profit advantage, technology advantage, market size and economies of scale. The other reason is reactive stimuli which include competitive pressures, declining domestic sales, saturated local markets, and overproduction……….
APA 776 words