Applied Managerial Decision Making

MGMT600-1404A-02 : Applied Managerial Decision-Making

WidgeCorp became the market leader in snack foods after acquiring a rival company, Company W. Their management style and business decision-making differed. Employees at WidgeCorp collected relevant data and through statistical analysis used this information to draw conclusions and make appropriate recommendations. Company W tended to rely on the experience and judgment of its managers. For the time being, both companies are being managed separately, but within the next twelve months they will merge all management, processes, and accounting. You work for Company W and are a little nervous about this new way of working, but realize that you need to be able to present issues and recommendations with statistical verification to the WidgeCorp executives. You will also introduce and employ statistical analysis to the senior management of Company W’s various departments such as Marketing, Sales, and Production. Part of your job will be to educate Company W as well.

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Task Type: Discussion Board 2 Deliverable Length: 400-650 words

The marketing department likes to know patterns about the consumers who call the 1-800 phone bank with questions/problems.

You meet with them to discuss the matter. Using the Discussion Board, suggest at least 3 quantitative objects that you should keep track about each caller and/or their behavior with respect to the snack food category and indicate if each variable is continuous or discrete

Answer preview

 Suggest at least 3 quantitative objects that you should keep track about each caller and/or their behavior with respect to the snack food category and indicate if each variable is continuous or discrete

Quantitative objects can be measured on a numeric value. There are two types of quantitative objects. These include discrete and continuous objects. Discrete objects usually contain values that can be counted thus should be integers. Continuous objects on the other hand can assume any values (Anderson, 2013). The quantitative objects that should be used to keep track of each caller and their behavior are critical in decision making…………………

WORD COUNT:477WORDS

FORMAT:APA