Are you loyal to some of the brands? If so, pick any one of your choice and explain why you believe you are loyal to, beyond that you simply like the brand.
Are you loyal to some of the brands? If so, pick any one of your choice and explain why you believe you are loyal to, beyond that you simply like the brand.
I’m working on a Marketing question and need guidance to help me study.
- Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. CLO-3
- Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate a marketing Plan. CLO-5
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Assignment Questions:(part1)
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- Are you loyal to some of the brands? If so, pick any one of your choice and explain why you believe you are loyal to, beyond that you simply like the brand. If not, pick a brand that you like and explain how you would feel and act differently toward the brand if you were loyal to it. Critically Examine. (2.5 Marks: Minimum 250 Words)
- You have been sitting in the waiting room of your mechanic’s shop for more than an hour. With the knowledge that products are different from services, develop a list of the things the shop manager could do to improve the overall service delivery. Critically examine how the shop might overcome problems associated with the tangibility, separability, heterogeneity, and perishability of services. (2.5 Marks: Minimum 250 Words)
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Note-
- Examples should be relevant to the local Market of Saudi Arabia.
- Validate your Answers with Minimum 2 References (Research Article/Book Chapters/Reviewed Journals etc.) for each question.
- Read Carefully the above general Guidelines before submitting your Assignment.
Answer:
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Please resolve in a separate file(part2)
Q1 There are various factors that influence consumer purchase behavior. Discuss(100words)
Q2 Despite a firm’s best efforts, sometimes service providers fail to meet customer expectations. When this happens, effective service recovery efforts can significantly increase customer satisfaction, purchase intention and positive word of mouth. Discuss(100words)
Cited references
Critical Thinking
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Weightage:5 Marks
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Learning Outcomes:
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Answer preview for the “Are you loyal to some of the brands? If so, pick any one of your choice and explain why you believe you are loyal to, beyond that you simply like the brand.” essay……………………………..
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