Awareness Campaign Grant

Overview of Project

This project is a formal proposal written as if to a grant agency. You will need to write a sample grant proposal for an Awareness Campaign to raise consciousness on your chosen Definition/Description topic.

There are several aspects to the project

Preplanning Memo 15 points (On Moodle)
Researched/Formal Grant Proposal 120 points
Quick Reference Guide 70 points
Binder Presentation 30 points

Total Value 235 Points

OVERALL GOALS

During this project you will learn and practice

How to research various types of documents, research strategies, technology, etc.
The goals and uses of the memo, grant proposal and quick reference guide
Researching in a professional context
Language tone and style appropriate to a professional setting
How to negotiate between different types of audiences (visual versus written)
Designing and using graphics to explain key points
Using effective page layout and design to discuss information

To prepare for this project you will need to research and plan your topic to make sure you can complete all of the required materials before the deadlines set.

Formal Grant Proposal

OVERVIEW

Garfield the Cat Funds, will give up to $15,000 for a

1 year project to raise awareness on a select topic.

A proposal is a persuasive document. The goal is to sell the project to the audience to gain approval/participation/funding for an activity or project. Its objectives are to

Identify what work is to be done
Explain why this work needs to be done
Persuade the reader that the proposers (you) are qualified for the work,
Outline a plausible management plan and technical approach,
Have the resources needed to complete the task within the stated time and cost constraints.

Overall a strong proposal

Convinces the audience that the project is both worthwhile and feasible, and that the proposed approach is the best possible.
Reflects work (research/planning) that has already been done to support the depth and need for your project
States the goals of the project and what the faculty member (as the client) can expect to see accomplished
Specifies a time limit and budget for completion of the project
Identifies milestones by which the faculty/client can monitor the progress of the project.
Clarifies the relationship between the faculty/client and the project team; in particular, to state what data and services the faculty/client is requested to provide (if anything).
Establishes and delineate a professional approach to the project to gain experience with proposal skills that will be needed in professional life.
Includes technical details, related research, and supporting documentation that reflect consideration and preparation.

PRODUCT

Your proposal (no more than 15 pages long excluding appendices) should describe your project plan in detail. You will need to include the following:

Executive Summary/Abstract

Brief description of applicant organization (This can be mostly made up)
Definition of problem to be solved with your campaign
Statement of objectives to be achieved during the grant period
Outline of activities that will lead to the objectives stated
Statement of cost to the funding agency

Title Page

Project Title
Your name
Your organization’s name (You can make this up)
Date

Table of Contents

Include Appendices

List of Figures

If images are used, this is required.

Main Text

Overview of Project/Introduction
Give a brief overview of the project (This can be similar to, but not the same as, the Abstract)
Describe any prior experiences and qualifications working with grants or with the subject matter.
Why should someone fund your project?
Describe your organization in terms of size, student demographics, special needs, goals, mission, philosophy, etc. (This can be made up)
Problem Statement
Describe the problem
Provide an extended definition of the topic which includes at least 2 of the following methods of extension
An elaboration
Give examples
Compare and contrast
Break down into types
Describe how it works
Give an analogy/Use metaphors
Explain what it is not
Give historical development
What is your solution to the problem? (Should include references to the “Quick Reference Guide”
How will your services impact the population or take care of the problem?
Who is the target audience of the awareness campaign?
Why do these people need to know about the item/topic?
How can knowing more about your topic help people?

Tips

Use facts and statistics
Use and cite a variety of sources
Frame facts and quotes in Introduction to speaker, fact/“quote”, connection to your content format.
Use visuals
Goals and Objectives
Clearly state the objectives. These objectives should be SMART – specific, measurable, achievable, realistic and time sensitive.
State any broader goals you have to improve awareness.
How do your smaller, specific objectives fit in to the overall goals?

Tips

Use visuals where appropriate
Use facts and statistics where appropriate
Use and cite a variety of sources where appropriate
Frame facts and quotes in Introduction to speaker, fact/“quote”, connection to your content format.
Methods and Design
State how you will achieve your objectives (What method(s) will you use to raise awareness of your topic?)
What resources will be needed to complete your project?
Who will do what on the project?
When will each objective be completed?
How will each stage of your objectives be carried out?
What resources will be needed to complete your project?
How will you distribute your products?

Tips

Support your methods and design with supportive research
Use facts and statistics
Use and cite a variety of sources
Frame facts and quotes in Introduction to speaker, fact/“quote”, connection to your content format.

Evaluation
How will you know your project is accomplishing its stated objectives?
How will you measure the success of your campaign? (Surveys?, Interviews?, Attendance? Public statistics? etc.)
Who will measure to determine if your project is successful?
When will you measure results? (Midway and the end? The end? Etc.)

Project Management

Provide a review of who will manage the program and staffing that will support it
Must include all staff working on program even if not supported by the funds you are applying for
Specify the qualifications of each key member

Budget (No more than $15,000 projected, be reasonable with the numbers)

Include specific estimates
Consider:
Salaries
Supplies and materials
Equipment
Consultant/contractual fees
Matching funds
Other

Conclusion

Include a brief paragraph to restate why you need funds and what it will do

Bibliography

Cite at least 6 text sources (Don’t forget to use in text citation as well)
Cite images (number does not count toward 6)

GRADING

Grading of the report will involve three main factors.

Content

Includes all of the components listed above
Provides sufficient depth of information to show that the project is well thought out and feasible
Is no longer than 15 pages long

Language

Uses a professional tone and Standard English

Appearance

Uses color in font formatting and graphics
Has professional, inviting appearance
Follows font and size guidelines from the syllabus
Allows easy access to information
Uses subheads, font shifts, graphics, and bullets effectively

This proposal is worth 120 points

Quick Reference Guide

OVERVIEW

A quick reference guide is a type of document which presents large amounts of information in a condensed and easy to read format. This document could take many forms such as

Posters of diagrams on a physician’s office wall
Brochures of medical insurance plans available and their benefits
Newsletters detailing a new technical development or product
Short informational videos on Youtube or websites

As people look to be about to access information faster and faster, the quick reference guide has become an important piece of documentation.

Overall, a well‐written quick reference guide

Contains condensed summaries and phrasings of large amounts of research
Includes information that reflects the most important things your reader will need to know
Uses visual elements and style to help convey information

PRODUCT

Content

The quick reference guide will condense the research you have done for the Definition/ Description aspect of the project (which appears in the Project Rationale section of your Proposal)

This guide should include an extended definition. This should include at minimum:

An overview of the topic which includes a sentence definition
You will need to also include at least 2 of the following techniques for elaboration

Give examples
Compare and contrast
Break down into types
Describe how it works
Give an analogy/Use metaphors
Explain what it is not
Give historical development of the term

Contact information for your (fake) company (Use your real name, the rest is up to you)
Keep descriptions and explanations brief (but complete) and easy to read. Instead of long paragraphs, use short paragraphs, descriptive sentences, and bullet points.

Design

How you design your document will depend on what your topic is and which genre you chose to present your findings.

Overall, several aspects will be graded

Use of the four design principles: Contrast, Alignment, Repetition, Proximity
Image choices that are relevant and attract reader attention
Balance of white and dark space
Use of color that attracts interest and reflects audience awareness (Color scheme)

GRADING
You must demonstrate an understanding of the format conventions for a Quick Reference Guide. Be sure to:

Demonstrate an awareness of color, visual layout, design and organization
Incorporate visual aspects which will aid audience attention and understanding
Address the content listed above
Communicate at a level appropriate to your audience
Reflect that the review process has been considered
Be no more than 6 pages long

This guide is worth 70 points

Bound Physical Presentation

OVERVIEW

Part of any good presentation of documents is how they appear to the audience. The coherence and organization of any project should be reflected in a clean, easily readable, and attractive presentation of these documents.

Overall, good binder presentation will

Contain all requested information, following the guidelines established in the class
Use color where appropriate, particularly in the Report and Quick Reference Guide
Contain a cover sheet and/or cover page and table of contents with outlines the entirety of the binder
Uses clear, organized subdivisions that are clearly labeled

PRODUCT

You will need to bind together the documents related to this project either in a three ring notebook or spiral bound. These binders should be labeled on both the front and the side.

Documents to include (in the order they should be in the binder)

Title page
Table of contents
List of figures
Grant Proposal
Bibliography
Appendices
- Quick Reference Guide
- Resume

GRADING
This bound collection will need to

Demonstrate an awareness of color, visual layout, design and organization
Use appropriate and clearly labeled cover and subdivisions.
Use color where appropriate
Address the content listed above
Reflect that the review process has been considered

This binder is worth 30 points

preview of the answer..

In a few short sentences outline:

1) What topic will your project raise awareness on?

My project will raise awareness on the need for children to eat more fruits instead of junk snacks. The project will target department stores and groceries. It will seek to give every child under the age of thirteen a fruit at half the price once they buy anything from the outlets that will participate. It is aimed at increasing the nutrition levels of the young segment of our population (“Obesity Prevention | Healthy Schools | CDC”, 2016). It is also aimed at starting a healthy-eating culture when the children are still young..

APA 405 words