Define American Express overall business-level strategy. Does Bank 2.0 fit into American Express’s overall business-level strategy?

Define American Express overall business-level strategy. Does Bank 2.0 fit into American Express’s overall business-level strategy

 

2-Amazon

This case describes a unique opportunity for one of the largest financial brand names in the world, American Express, whose leaders have demonstrated a knack for identifying obscure market niches. The rapid success of Green Dot has drawn attention to American Express and creates an interesting opportunity to explore the dynamics within a company attempting to diversify its revenue stream and to discover a long-term strategy.

This case begins with the birth of Enterprise Growth. The CEO of American Express, Kenneth Chenault, named Dan Schulman to lead the group, and stated, “the Enterprise Growth group is designed to extend our leadership into the world of alternative payments and to create new fee-based revenue streams for the post-recession environment.” Other leaders include Chokshi as the president and Wright as the head of the product development. The case then delves into the American Express’s primary and traditional business model, the model of exclusion for the affluent consumers. The leadership team, competitive landscape, history of prepaid products, the target customer segments, and marketing efforts are presented to justify why American Express wants to serve the unbanked and the underbanked. Financial records are also included, so that an assessment of the company’s performance and capital structure can be conducted.

Respond to these questions in the discussion forum:

1.  Define American Express’s overall business-level strategy. Does Bank 2.0 fit into American Express’s overall business-level strategy?

2.  How does Bank 2.0 stand up against the competitors in the industry?

3.  What insights does a SWOT analysis reveal about how Bank 2.0 should be positioned in the future?

4.  Integrate the results of the analysis into recommendations for growing the business and combatting competitive pressures to maximize performance.

 

Answer Preview…………

The American express overall business-level strategy is to process the online transactions for its high-end card subscribers, aiding businesses to grow and become financially independent as well as ensure that quality service is offered to all the clients. The Bank 2.0 properly fits in the American express overall business strategy since such banking requires the fastest, secure and most reliable online service providers just like the American Express offers from its business strategy. Bank 2.0 stands up against the competitors in the industry by having the unique feature of fast and reliable access that is user-friendly allowing clients to customize the interface to their preferences, third-party services and a significant reduction in internet jam through the multiple service window. Therefore, clients can carry out their transactions conveniently with access to the variety and assured of fast online services, unlike their banking competitors…………..

APA 309 words

Share this paper
Open Whatsapp chat
1
Hello;
Can we help you?