Review the SWOT Analysis Microsoft® PowerPoint® prior to completing this assignment. Based on the Community Hospital scenario located in this week’s required reading, conduct a SWOT analysis to generate a list of perceived strengths, weaknesses, opportunities, and threats for the health care organization. •Strengths and weaknesses are traits internal to the health care organization (e.g., strong physician loyalty to hospital, aging building, and availability of financial resources). •Opportunities and threats are external to the health care organization (e.g., a mall facility available for lease or a competitor organization opening two physician practices in your market). Use the SWOT Analysis worksheet provided to complete this assignment. Write a 1100-word analysis that incorporates the key components of a SWOT analysis for the scenario described above to generate a list of perceived strengths, weaknesses, opportunities, and threats. The analysis will include the following: •Analyze how this SWOT analysis will be used to form a final recommendation in the full business plan. •Analyze the limitations and advantages of conducting a SWOT analysis on your own (versus with a group of stakeholders). •Use the table provided to record your analysis of the information from the strategic planning scenario and generate two factors for each of the SWOT categories (strengths, weaknesses, opportunities, and threats). Cite at least 1 peer-reviewed, scholarly, or similar references to support your assignment. Format your assignment according to APA guidelines.

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The SWOT analysis is frequently used to recognize and review these characteristics of an organization’s setting (Renault, 2004). It is a necessary tool used to identify and evaluate the strengths, weaknesses, opportunities and threats to a given organization. This tool was used initially by Albert Humphrey in 1960 who was a researcher at Stanford University (Morrison, M. 2012). He encouraged his team to use the SWOT analysis to recognize and pay attention to the most crucial factors which had positive or negative effects on their respective environment. It is possible to classify these four traits into classes of positive and adverse consequences..

APA 1823 words