Before reading this chapter or beginning class, what did you expect marketing to be?

Before reading this chapter or beginning class, what did you expect marketing to be?

Part 1:

Read a topic from Chapter 1 and write a summary on it.

Also, provide a graduate-level response to each of the following questions:

1. Before reading this chapter or beginning class, what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. How can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.
2. Think about a recent time when you bought something or tried to do so and you were treated poorly as a customer. What was the essential problem? If you ran the company, what would you do to ensure happier and more loyal customers?

Part 1 needs to be 500 plus words and APA format (refer chapter 1 from the Marketing Management textbook)

Part 2:

Select any company of your choice. Identify its strengths and weaknesses. Then analyze the company’s context, customers, competitors, and collaborators.

Please answer part 2 from a manager’s point of view, part 2 should be 600 plus words APA format. Site all the references used. At least one scholarly journal related to marketing management should be used along with the textbook.

Part 2 needs to be 600 plus words and APA format (refer chapter 1 from the Marketing Management textbook)

Just the instructions from the post.

Subject : Marketing management (textbook attached)

Part 1 – 500+ words (Use textbook chapter 1 and optional scholarly journal)

Part 2 – 600+ words (Use textbook and at least one scholarly journal)

Please use APA format and cite all references used. Thanks