block format business letter
block format business letter
please go through the attached files and follow it’s instructions as it explains how to do the assignment. because the instructor is very insistent on the format.
You work for Mary Utanpitak, owner of Better Bike and Ski Shop. Yesterday, Mary met with the Schwinn sales representative, Tom Beeker, who urged her to sign a contract with Floorgraphics. That company leases floor space from retail stores, then creates and sells floor ads to manufacturers like Schwinn. Floorgraphics will pay Mary a fee for leasing the floor space, as well as a percentage for every ad it sells. Mary was definitely interested and turned to you after Beeker left.
“Tom says that advertising decals on the floor in front of the product reach the customers right where they’re standing when making a decision,” explained Mary. “He says the ads increase sales from 25 to 75 percent.”
You both look down at the dusty floor, and Mary laughs. “It seems funny that manufacturers will pay hard cash to put their names where customers are going to track dirt all over them! But if Tom’s telling the truth, we could profit three ways: from the leasing fee, the increased sales, and the share in ad revenues. That’s not so funny.”
Your task: Mary Utanpitak wants you to write a letter to CEO Richard Rebh at Floorgraphics, Inc. (5 Vaughn Dr., Princeton, NJ 08540) asking for financial details and practical information about the ads. For example, how will you clean your floors? Who installs and removes the ads? Can you terminate the lease if you don’t like them? She’ll sign the letter, but since you’ve been studying business communications, she thinks you’ll do a better job writing the request.
Write your letter using Letter Block Format
Do not just launch into the questions. This is an inquiry letter which is you looking
to see if you might begin a business relationship.
Promote your company while you are asking questions. Why are you asking the
questions? How will your questions improve your business?
Use Good Will
Answer Preview…………….
I am writing to obtain additional information regarding my discussion with Mr. Tom Beeker, who is a sales representative for Schwinn during our business meeting yesterday. Mr. Beeker informed me that Floorgraphics is a company that leases floor space from retail stores such as the one owned by Better Bike and Ski Shop, for the creation and sale of floor ads to interested companies. This information was timely and relevant to our company’s desire to explore other…………………….
APA 389 words