Brand Elements: American Cruise Lines
Brand Elements: American Cruise Lines
- Choose and identify a brand that you really like, and that you use and/or buy. It does not have to be from the hospitality industry; it can be anything. The only restriction is: If someone else in the class already chose the brand and posted about it, you can’t use it.
- Describe a brand element for this brand. (Optional: include a picture.)
- Critique the brand element based on the criteria below.
- Memorable
- Meaningful
- Likable
- Transferable
- Adaptable
- Protectable
8 hours ago
REQUIREMENTS
Boston University
Management
Answer preview………………..
apa 239 words