Use the Strategic Planning Outline (SEE ATTACHMENT) as a guide to complete sections of your capstone project each week. A final paper is due in Week 5. Cite your resources.

Write a 1,050- to 1,400-word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. Include the following:


  • Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
  • Describe how the division addresses customer needs and achieves competitive advantage.
  • Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
  • Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
  • Summarize how the vision, mission, and values guide the division’s strategic direction.
  • Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Answer preview..

Constancy in innovation brews invention. The newly anticipated product is highly customer focused a factor that is incorporated in the production since the customer needs led to the rise of its manufacture. On the launching of the product the company will employ the product differentiation strategy that will work in favor of marketing the product…..

APA 1300 words

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