Business Analytics
Business Analytics
Business Analytics” Please respond to the following:
- Examine the role of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). Determine how each system can play a critical role in managing value chains.
- Provide an example from an industry where analytics is used today either through ERP or through CRM, and determine the ways this technology has helped to deliver quality to the customer.
- Assess the challenges that companies might face when trying to implement these types of technologies.
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Enterprise resource planning and customer relationships management are systems intended to improve the ease with which the organization meets its responsibilities to the consumers while ensuring that it operates efficiently. The ERP systems are especially important in the management of the various organizational activities, thereby ensuring the achievement of various objectives with utmost ease. On the other hand, the customer relationship management system ensures that consumers receive the attention and responses necessary in relation to their interaction with the business. Appropriate management of the systems ensures that consumers remain loyal to the business irrespective of possible challenges that they could experience with the firm.Online retail companies especially use analytics, in particular the use of customer relationship management systems have been important in evaluating customer response to various products by using the feedback provided on satisfaction (Phan & Vogel, 2010)…….
APA 316 words