Using the laddering technique, develop a hierarchical map through “value, benefit and feature” analysis of “iPhone”

Business Consumer Behavior

Answer the Assignment Questions

class name: business Consumer Behavior.

Using the laddering technique, develop a hierarchical map through “value, benefit and feature” analysis of “iPhone” from three different consumers personalities(introvert, extrovert and ambivert)

Answer Preview…………….

Belonging(20)                                     Accomplishment(21)              Relations(22)

Sense of belonging                             Keeping to oneself                 Not connected to many

• Own property Like own things                      keep indoors
• Self-worth

Privacy(7)                                          Quality(8)                               Sophistication(9)

Enjoy Private space                            Do not care about quality       Are not sophisticated

Do not like encroaching                     Do not mind any phone

Locations                                            Camera                                   Internet Connections

Able to show locations                       Higher megapixels                 Faster Internet Connection

 

APA 200 words