Dr.Burneur would like to review your response to a sample recovery case as is found on the bottom page
Business Cont
[SECOND PAPER—Case Analysis. For an upcoming training exercise,
Dr.Burneur would like to review your response to a sample recovery
case as is found on the bottom page. Here, we use the Sprey-Cote
company for the environment.
Class note: You will now create the case! Go to next page of this document for the case detail. Take
your time and enjoy this course activity.
Recovery Case (Spreycote Industries, Inc.) is an illustration of case analysis. Do not hesitate to ask
the Facilitator any questions about either one of these major efforts. As this course represents a
quasi-simulation of a business environment, all submissions will conform to the deadlines announced
in both the DISCUSSION BOARD and LEARNING PRODUCTS.
Preliminary reviews by the Facilitator for either of these documents are not appropriate since we are
simulating a corporate environment. In short, these are YOUR projects, and the quality, prior to
submission to your supervisor, is entirely up to you. Feel free to use a wide variety of resources. Ask
questions if anything is not clear!
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A Recovery Case – Spreycote Industries, Inc.
The following is the framework that will be used in creating the case for Spreycote Industries,
Incorporated. You will develop a scenario that shows some type of interruption in continuity and
recovery efforts that were extended. Rely on conditions that were already in place (or not) prior to your
chosen event. Be certain to describe carefully the conditions that existed prior to the event. In all
sections, carefully describe, as well, the response to the event and note in detail the actions taken and
who was involved. Not all employees need to be included in your analysis, use only those who are
integral to the scenario. You will find that Spreycote is a very tightly-knit organization.
Some Do’s and Do Nots: Then, fast forward the calendar for a period of six months and describe the
nature of the organization after your event and ensuing actions. Do not close the business. Please try
to use as many of the characters from the list below as you wish, and illustrate their specific roles as
your event unfolds. Do not feel compelled to use all of the characters in the scenario. As well, do not
modify the setting or the characters.
Case Personnel
Robert McShunt, MBA – Owner and CEO; founded the company twelve years ago. He is 46 and has a
wife and 3 children; they have one young cat and one Labrador retriever. They live about five miles
from the plant. McShunt is an avid promoter of causes relating to animals of all types. He has
spearheaded the concept of including promoting animal-related causes as a corporate philanthropy
effort. The corporation has established the Spreycote Foundation for Animals, an organization
promoting support for local and national animal rescue.
Rita Coleridge, MBA – Vice President and COO; has been with the company since its founding. She lives
in the suburbs about 20 miles from the plant. She is, in effect, also the CFO, since she works well in a
fiscal environment. She has no pets at this time. Coleridge is known for her attention to detail and
complete knowledge of the entire enterprise.
Cliff Clavin, M.S. in Business Continuity – Lead Business Continuity Officer over a staff of three other
BCO’s. He has been with the company five years. He lives two blocks from the plant with his postal
service executive wife, one child and two aging cats.
Norman G. Peterson, Ph.D. in Advanced Manufacturing Processes – Vice President for Industrial
Innovation. He lives five miles away from the plant with his daughter, Patricia, who also is employed as
an Office Manager for Spreycote. Norman has been with McShunt since their graduate school days at
the University of Texas. He is recognized as a founding partner of the company. Patricia has been with
the company for 10 years and is the “glue” that holds the organization together. Patricia also adopted
Otto, a tagged sea otter who she visits in Scotland during yearly vacations in Ireland.
Lou Anne Dougherty, B.S. Mechanical Engineering – Supervisor of Quality Control. She lives one block
from the plant with her husband of two years. They have a two-year-old Border Collie. She is working
on her MBA online from Temple University in Philadelphia, PA. She is well-respected in the company
but is looked upon as somewhat of a loner.
Brad Staple, B.S. in Industrial Hygiene– Plant maintenance supervisor and custodial services manager.
Brad has been with the company since its founding. He lives in a cul-de-sac behind the plant in a single
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home with his wife and college-student daughter, Connie. Connie is working full time on a bachelor’s
degree in Mechanical Engineering at Boston University and plans to graduate this semester. Connie
plans to join the company research staff upon her graduation.
Plant Operations Staff: 17 –This group includes the mentioned Mr. Clavin and the 3 staff members
reporting to him. (This group includes custodial and maintenance personnel.) Refer to them as PO-1
etc.
Plant Manufacturing and Field Application Staff: 32 –Those you use may be referred to as MS-1.etc.
The Setting
Spreycote Industries, Inc., is located in Boston in the Dorchester section of the city, and has
been in business for twelve years using the same manufacturing and application processes and has
operated at a considerable positive profit margin since its inception. At present, the entire plant
operation schedule has been dedicated to redesign by creating a synthetic durable and decorative
substance that will replace the existing heavy color-tinted concrete mixture that is currently applied to
the substrate of any building (cinder block, wood, metal). The continued development of the non-
concrete replacement mixture efforts are facilitated by the fact that research is now taking place during
January and February when the existing coating cannot be applied.
Normally, the plant is inactive during these months; only the maintenance personnel and McShunt and
Peterson are on the premises during this period.
The anticipated new-process coating completion deadline is slated to coincide with 3 live test
sites, each of which is under construction on-site as a pre-fabricated metal single story building
measuring about 200 by 250 feet with a standard asphalt peaked roof featuring solar panels that will
provide the main power source for the buildings. Roofs are not coated due to the nature of the solar
panels.
Case Scenario Outline – Your Turn to present “the rest of the story” – You create the situation and tell
a BC story!
Report Format
APA and reference material is not required in this exercise, although a Case Narrative title page,
page numbers, double spaced type would be helpful. If useful, specific sections of either course text may
be included sparingly if needed to make a point. Use the past tense in the narrative. Double space and
submit in WORD format.
There are no restrictions on parameters of the case, although realism and plausibility are
necessarily required to make the case demonstrate business continuity “lessons learned” in a clear and
logical manner. Feel free, though, to make it function as pleasant and informative reading. NOTE: Cases
often contain information that is not germane or significant to the issue or event. Such information
and dialogue are termed “case noise.” Take your time to separate the key personnel and facts of the
case as you would were it a real-life event. Please do not replicate any recent event that received
media attention.
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The case report will be graded on sound Business Continuity rationale, logic, and coherence.
Limit the narrative to no more than 10-12 pages not counting the title.
Business Continuity Case Analysis
Suggested Format Guidelines
The following provides a suggested macro-outline for a case analysis involving a Business
Continuity issue or situation. While there are several models in the literature that address a case
analysis format, this outline is tailored specifically to our needs and to the topic of Continuity.
Elements in Case Analysis
I. Overview of company and geographical setting; if a setting is not established, feel free to establish
one. The Spreycote Case identifies the setting for you. Watch out for “case noise.” You may be given
information that simply pertains to the environment or to the character as developed; read into the
case only that which can be practically explained. For example, if you are told that a character lives in an
apartment with their mother, it is case noise unless you can find a logical reason to connect that fact
with something that has occurred in the case timeline.
2. Here is the outline that should be followed in developing your case;; you have been provided a profile
of the organization; now you add the case details and resolution.
“Case Scenario Outline – Your Turn to present “the rest of the story”
1. Introduction – persons, places and time frames
2. Description of What Happened – include personnel in all phases of the outline as needed
3. Results of the Event
a. Losses encountered
b. Key personnel involved
4. Recovery efforts – who, what, where and when?
5. Immediate results of recovery efforts
6. Six month setting – the clock moves ahead
a. State of the industry; what’s going on now?
b. Short term and predicted long term implications with rationale
7. What were three of the lessons that were learned from the incident?
3. After reading the case scenario, begin your narrative as if you were telling a story. However,
punctuate your narrative by using the numbered bullets in the case scenario. Make the narrative
believable. Remember, though, that cases are examined, primarily, to present lessons learned;
therefore, item seven is of critical importance. Lessons that were learned depend heavily on the state of
the organization before the incident happened (in many situations).
4. If you use sources in your analysis, use them sparingly. A case report is not a term paper where other
opinions are sought; however, statements you make that are not supported in the case must be
document. For example, “NFPA 1600 states, “….” You would use APA format in documenting your
quotation. In this case, a reference page is also used to supplement internal documentation. But, use
sources sparingly and for a good reason. Referenced sources need to be noted on a “References” page.
5. Include a concluding paragraph or two to close your analysis; end this section as you would end any
good and worthwhile story.
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Facilitator’s Note: Studies in Business Continuity and related business applications call for a willingness
to accept human behavior and organizational dynamics as part of the daily environment. As in any other
human performance context whether it be planning, organizing, staffing, directing, coordinating,
reviewing, evaluating and budgeting, humans make things happen. In our context after something
happens that interferes with life and livelihood or any of the foregoing, Business Continuity personnel
are called upon for professional advice and, often, to provide hands-on task management. It is hoped
that through this course and related course experiences, you will have developed a greater
understanding of the term and have “been bitten by the bug” of this discipline!
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