Please read part #1 reading and part #2 reading to answer both parts in the Homework file.

Homework #1.od

Part #1 reading

https://blackboard.towson.edu/bbcswebdav/pid-2583887-dt-content-rid-17133951_2/courses/1144EBTM446101/Big%20Data%20Analytics%20and%20Elections.pdf

Part #2 Reading

preview of the answer..

As per the author, the integrated systems included digital and analytic systems. There is the inclusion of social media and data-driven analytics on full scale in the integrated systems. Mobile, Web, TV, calls, campaigns and analytics were all targeting potential voters. This campaign was all digital and analytical. There were statisticians, data-mining experts, predictive modelers, mathematicians, quantitative analysts and software programmers. This created a very large analytics department. There was data effort to support fundraising, modeling of swing-state voters and TV ads. There was a data integration process to combine most databases while creating one massive system. There was collection of data from fundraisers, pollsters, social …

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