Business Policy & Strategy

Business Policy & Strategy – 2 Case Studies III & IV (CSU)

Unit III Case Study

Complete the Assurance of Learning Exercises 6A and 6B on page 205 of the textbook. Use the completed SWOT and SPACE matrices to draw conclusions regarding both the long term and short term strategies you would recommend in light of your findings. Summarize in a two-page APA formatted paper. NOTE: It is not necessary to consult other students to complete these exercises in the textbook.

Unit IV Case Study
Complete the four elements of the McDonald’s organization chart exercise in the Assurance of Learning Exercise 7A on page 248 of the textbook. Once the organizational chart recommendation is completed, create at least one high-level objective for each functional group in the organizational chart. State your rationale for each and briefly state how each would be measured. Compile your work into a minimum two-page APA formatted paper.




preview of the answer..

Mc Donald’s corporation has the world’s largest chain of distribution in hamburger fast food restaurants. The company serves more than 68 million people daily in 119 countries across 35, 000 outlets. Each outlet is operated by the corporation itself through franchised or affiliates. The company serves hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, fruit and seasoned fries 

590 words APA

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