> *Append *the Week 2 Business Research Project Part 1 paper with the
> following:
>
> – Find three articles relevant to your research problem with a minimum
> of one being peer-reviewed. Sources of non-peer reviewed articles may be
> trade journals or other sources recommended by your instructor.
> – Provide a brief summary of each article by selecting relevant research
> that addresses the variables in the research question(s) of the article.
> – Use an in-text citation and reference for each article. (700 words)
>
> Then, using the team members’ article summaries as a resource, the team
> should:
>
> – Revise the research question developed in the Business Research
> Project Part 1. *(Carolina, See attached paper)*
>
>
> *Format *your paper consistent with APA guidelines.

>
>
> The rest of the word count is to cater for the question revision

preview of the answer..

As stated by Lee (2014), the introduction of electron books has played a big role in filling the technology gap. Apart from being a flexible and affordable process, electronic books provide convenience, quantifiable measurements, and variety. Convenience is a major benefit in the sense that companies such as Barnes and Noble can rely on the electronic medium to provide customers with an opportunity of enjoying an immediate call-to-action. A single click directs customers to the company’s website where they can acquire more information about the specific product that they want to purchase.

Quantifiable measurements are enhanced by the existence of links that allow companies to monitor their success, making it extremely easier for companies to establish their actual marketing costs. Adding links to audio, video, and graphics act as a way of providing consumers …

946 words APA