Research one software application category from the list below:

ERP (Enterprise Resource Planning)
CRM (Customer Relationship Management)
SCM (Supply Chain Management)

Develop a 1,050-word summary describing typical features of software in the selected category. In the summary include the following:

The purpose of the software for an organization
The business value the software brings to an organization
An explanation of how the software is used by organizations to generate value

Use all the following features of Microsoft® Word in your summary as they will earn you the most marks

Headers, footers, and page numbers
Watermark document as “Draft”
A Microsoft® Word memo template
A minimum of two styles
An image
Either a bulleted or numbered list

preview of the answer..

Customer Relationship Management (CRM) refers to the range of an organization’s processes designed to organize and control the relations and interactions between it and its current and potential clientele throughout the organization’s customer life cycle. Therefore, CRM software is a collective term for an array of technological tools that are employed to attain these customer relationship management objectives through the automation of these processes and the setting of certain minimum best practice standards. In addition to elucidating some of the conventional features found in CRM software, the paper also explains the purpose which these tools fulfill in an organization. Further, the paper analyses the business value that CRM software present to an organization as well as ways through which the software can be exploited to …

1350 words APA