Apply the resource-based view to Zipcar’s business model to show how information resources may be used to gain and sustain competitive advantage.

Topic: (Case Study 2.2: Zip Cars) Answer the following questions

Question 1: Apply the resource-based view to Zipcar’s business model to show how information resources may be used to gain and sustain competitive advantage.

Question 2: Disc us s the synergy between the business strategy of Zipcar and information technology.

Question 3: What network effects are part of Zipcar’s strategy? How do they add value?

Question 4: As the CEO of Zipcar, what is your most threatening competition? What would you do to sustain a competitive advantage?

Instructions:

Need minimum 1000 words (250 words for each question)
Need 4 APA references (1 Reference for each question)
No plagiarism please

Note: Use the uploaded material to see the case study

Answer preview………………….

Apply the resource-based view to Zipcar’s business model to show how information resources may be used to gain and sustain competitive advantage.

Modern businesses are increasingly learning to achieve competitive advantage through effective management of internal resources rather than focusing on external environment forces to determine their business strategies. Using both internal resources and external environment to create a competitive advantage is referred to as the resource-based business model. The resource based-theory proposes the integration of the company’s internal resources in strategic decisions making, with the idea being to find reasons for superior firm performance within the strategic………….

APA 1282 words