Marketing Proposal – Santa Fe Grill: Each week students will be adding new components to the ongoing case study

CHANGE MATRIX FORM

Complete both Change Matrix and Part C Below:

Marketing Proposal – Santa Fe Grill: Each week students will be adding new components to the ongoing case study. A breakdown of the work due each week follows:

Part A:

Title Page

Table of Contents

Introduction

Segmentation of customer including:

Perceptual Map

Common characteristics of customer and trend lines

Part B:

Research Methodology including

Descriptive variables

Design of hypothesis (HO and HA)

Answer Preview…………….

A detailed change matrix simplifies the review process and indicates to the instructor that the author has demonstrated a clear and thorough response to the needed changes of his or her portfolio.  Instructors comments and feedback (when applicable) are not intended as an exhaustive list. It is the student’s responsibility to correct any additional errors that are not specifically noted by the reviewer and to address the requirements of the assignment and APA writing guidelines.A detailed change matrix simplifies the review process and indicates to the instructor that the author has demonstrated a clear and thorough response to the needed changes of his or her portfolio.  Instructors comments and feedback (when applicable) are not intended as an exhaustive list. It is the student’s responsibility to correct any additional errors that are not specifically noted by the reviewer and to address the requirements of the assignment and APA writing guidelines……….

APA 184 words