As a leader, communicating effectively can build relationships, accelerate business results, and inspire to a cause. Communicating efficiently also involves listening and asking the right questions.

For this assignment, you will apply the key concepts from Weeks 1-6 to evaluate and improve a deteriorating business communication situation. Please note, the channel of choice for these types of communication situations may be speaking to the individuals directly, whether in-person or by phone. However, for this assignment, we want to see how you would improve the written correspondence to build the professional relationship and create a win-win outcome.

Instructions:

Read the Cherie Cosmetics Limited Elegante Division case study several times.
Write a 4 page paper that addresses the following:
1. Summarize the case study. (Suggested length: 1-2 paragraphs)
2. Identify the key communication issues of the case. (Suggested length: 1-2 paragraphs)
3. Revise the “Interoffice Correspondence” to Bob Shaw. (Suggested length: 1-2 pages)
4. Explain your revised approach and how it will lead to a more productive outcome. (Suggested length: 1-2 pages)
  - What strategic communication choices did you make to increase clarity, effectiveness, and support?
  - What techniques did you use to build connections, trust, and inspire action? Critical elements for the Interoffice Correspondence:

Is the correspondence logical, succinct, clear, and well-organized?
Is the right tone/amount of empathy, respect, warmth, authenticity, and engagement to ensure a collaborative win-win?
Did you ask targeted questions?
Did you clearly demonstrate your objectives and key messages?
Did you establish credibility and context?
Did you show vulnerability and create a connection, as appropriate?
Did you apply professional formatting choices?
Did you check for grammar and spelling errors?

preview of the answer..

The division is known to be a competitive branch of the company that is undergoing challenges that are related to the communication that occurs in the organization. The lack of proper communication in the organization has led to the poor performance of the brand in the competitive market and this makes it necessary to ensure that clear communication measures are put in place. The breakdown of communication in the organization has led Heather, the Manager of Cherie frustrated and this makes it important then for proper actions to be put in place. The communication breakdown has also led..

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