Choose a multi-national organization (INGO) or a company and conduct a target audience analysis for a communications campaign plan.
Communication Campaign Plan
MIDTERM ASSIGNMENT
Part A
Campaign Project (Individual)
DUE: September 24
Points: 10% of total grade
Style: APA style 7th edition
Choose a multi-national organization (INGO) or a company and conduct a target audience analysis for a communications campaign plan. (For example, launch of a company branch in a new location/country, existing company re-branding for a new audience, launch of a community relations campaign or new product to a new target audience). The target audience analysis should include a description of the situation, goals for the campaign, the analysis, and a strategy recommendation for reaching that audience.
Cover the following contents:
- Executive Summary
- Situational Analysis
- Goal (1 goal)
- Objective (s) (2 objectives)
- Target Public
- Strategies (most important) (1 for each objective)
- Tactics (most important) (2 for each strategies)
- Measurement and Evaluation
- Conclusion
- References as per APA 7th Edition (At least 4-5)
Page length: 6 pages
| Excellent | Good | Unsatisfactory | |
| Topic – 15% | Competently describes and contextualizes subject matter of assignment. | Capably describes subject matter of assignment with some context. | Fails to fully respond to subject matter or fails to contextualize it. |
| Writing – 15% | Precise syntax and superior usage of grammar, punctuation and spelling result in a coherent and intelligible piece of work. | Syntax is clear and the relatively few grammar, punctuation or spelling errors do not impede understanding. | Syntax is not always clear with grammar, punctuation and spelling errors noticeable. This may disrupt understanding. |
| Sourcing – 20% | Refers comprehensively to course learnings, drawing from multiple course sources, as well as outside materials. Web links and other multi-media content may be present. | Refers to course learnings comprehensively, drawing from multiple class sources. References are present. | Little reference is made to course learnings and there is no evidence of outside materials. |
| Relevance – 25% | Thoroughly cites own experiences or real-life incidents to highlight learnings. | Cites some relevant experiences or real-life incidents to give additional context. | Material is presented without real world relevance. |
| Insight – 25% | Compelling, focused and persuasive views are offered. | The assignment describes the student’s point of view and the main point is clear. | Point is unclear, either through misunderstanding or lack of focus. |
Subject: Communications
Answer preview……………………………….
apa 1922 words