Coca-Cola
APA 3 references
Integrated Marketing Communications (IMC) Plan and Presentation
Prepare a IMC Plan based on the product or service selected in the Learning Team Integrated Marketing Discussion in Week Two.
Compare and contrast the different types of value networks and distribution channels.
Determine the optimal combination of marketing tools based on market conditions and a selected target market
Differentiate between quantifiable and non-quantifiable marketing tools for your selected product or service.
Include all of your previous research and analysis in the IMC campaign for your product or service in addition to the following:
• Integrated marketing communications objective
o Objectives
• Branding
• Customer (end-user and intermediary such as the retailer)
o Tactical plan
• Branding
o Objectives
o Goals
o Plans
o Budget allocation
o Quantifiable and non-quantifiable tools
preview of the answer..
The discourse entails an overview of Integrated Marketing Communications (IMC) employed by Coca-Cola Company. The company boasts a wide range of brands and promotional that aspect has enabled it outshine other competitors in the beverage industry. Marketing communication requires a lot of advertisement, interactive ethics, good public relations and personal selling techniques. Coca-Cola has induced these aspects to become the most popular beverage brand in the world. The corporation was formed in May 1988, by a pharmacist from …
938 words APA