Competitive Advantage

Competitive Advantage

Assignment 04

BU480 eBusiness Strategy

Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4) pages in length; refer to the “Assignment Format” page for specific format requirements.

Part A Explain how the Internet can help a company to achieve a competitive advantage in the marketplace through (1) cost leadership and (2) differentiation. Illustrate each case through an actual example, other than those mentioned in the textbook.

Part B Pick out an e-business company of your choice. Which type of competitive advantage does it pursue? What factors help this company create superior customer value? Is the strategy sustainable?


label each part

refs and cite


Answer preview………..

Competitive advantage refers to a situation in which the company or business gets fit in reference to the competition experienced in the market. Competitive advantage can be attained through many ways which include, cost leadership and differentiation (Purkayastha & Sharma, 2016). The two may also be referred to as types of competitive advantage and are oppositely related. In the case where one type is being used then the other one must be excluded. However, differentiation is the preferred best kind of competitive advantage….

 APA 1242 words

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