Competitive Advantage between Target and Wal-Mart

Market Research Managers are responsible for creating and improving processes for gathering information on various market conditions, competitors, and consumer trends in their companies’ industries. They are typically responsible for managing a team of researchers and reporting their findings to the head of the department. Teams across the company then use these findings to help improve products, guide marketing efforts, and more.

As a Market Research Manager, part of your role is to consistently analyze Target’s position relative to its competitors and report on these findings. As part of this process, you complete a SWOT analysis for each of Target’s main competitors each quarter. The quarter is coming to a close, and your boss has asked for the latest SWOT analysis for Walmart.

Answer preview…..

Competitive Advantage between Target and Wal-Mart
Step 1: Research
The main factors that bring major differences between target and Wal-Mart are quality, service, lighting, layout, prices and customers (Kelley et al., 2019). However the two companies are both discounters but attend to different consumers (“Walmart and Target: A tale of two discount chains”, 2019). Wal-Mart claims that the average income of its customers is about thirty thousand dollars to sixty thousand dollars while Target claims that the income median of its customers is sixty four thousand dollars per year.
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