Competitive Strategy and Innovation- Revision

Competitive Strategy and Innovation- Revision

please find the feedback from our professor as the following:

Hi,

The shared ones are only two (guess what are they. You mentioned them). Also, You have to test them to make sure they are granting Virgin an advantage. Structure & Management are not shared resource linking Virgin companies.

BCG is good, but Financial performance is not the only criteria to look at, particularly for Virgin as they are not available. We should look into the dominant logic behind Virgin Strategy. The businesses that do not fit into the dominant logic should be divested , Try to find what is the dominant logic.

Elaborate a bit more on the structure and management changes.

Your ref list is poor.

please follow with the comment deeply

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