Complete the elements of the professional report that will become an evaluation/study of the public relations or marketing “E.R.A.S.E. Lymphoma” campaign

Complete the elements of the professional report that will become an evaluation/study of the public relations or marketing “E.R.A.S.E. Lymphoma” campaign

Assignment #4

Book Readings: Chapters 3 and 4

Professional Report

Complete the elements of the professional report that will become an evaluation/study of the public relations or marketing “E.R.A.S.E. Lymphoma” campaign you chose along with proposed recommended improvements. Your professional report will be formatted per the Professional Writing Style PowerPoint #1. You will format your assessment of the campaign’s objectives, goals, and strategies as well as recommendations into a professional report. Your report will contain the following elements:

1. Cover/Title Page

  1. 2. Letter to the Company Communications Officer
  2. 3. An Executive Summary
  3. 4. Table of Contents
  4. 5. Body Content (objectives, goals, and strategies of the current campaign)

This section can be largely taken from the “E.R.A.S.E. Lymphoma” Campaign Review”

 

  1. 6. Summary Conclusions and Recommendations (how can they improve their campaign)

This section will also mention the sample proposed press release, social media posts

and TV/Radio PSAs you created in Assignment #3, which can be added as addendums.

  1. 7. References

Total pages (not including cover page, table of contents or addendums) 4-5 pages.

Requirements: See Attached

 

Please make sure your read the …Professional Report Writing Instructions… It has samples too.

 

the work of this assignment is almost done from previous assignments

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