Consider consumers and why it is important to understand consumer needs and how marketing and communication is tailored to meet the needs of consumer groups.

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1. Changes in health care reform will allow most individuals access to health insurance. As a consumer, it is important to be able to understand and compare health care coverage options. Consider consumers and why it is important to understand consumer needs and how marketing and communication is tailored to meet the needs of consumer groups.
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UOP HCS490

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