This assignment requires you to locate an ad from the print media (e.g., magazine, newspaper) or television or internet

Consumer Behaviour

 

This assignment requires you to locate an ad from the print media (e.g., magazine, newspaper) or television or internet (i.e., a commercial), and to analyze it from the perspective of the topics we studied in class this semester.

LENGTH: Approximately 3-5 pages double-spaced. Please use 12-point font with no smaller than 1-inch margins. If your paper exceeds the page limit, it will not be read past page 5.

textbook: Consumer Behavior 4th Edition

 

Answer Preview………….

This message came from Metro Detroit Chevy dealers and it was published in Detroit free press, a daily newspaper in Detroit, Michigan State in the United States.  The features of the message are that it is simple; it can hold the attention of the reader and has a memorizing value. The nature of appeal for this message is a rational advertising appeal whereby it helps to target a given audience and enable them to value the advertised product.This message came from Metro Detroit Chevy dealers and it was published in Detroit free press, a daily newspaper in Detroit, Michigan State in the United States.  The features of the message are that it is simple; it can hold the attention of the reader and has a memorizing value. The nature of appeal for this message is a rational advertising appeal whereby it helps to target a given audience and enable them to value the advertised product…………………..

APA 1260 words

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