Consumer needs, perceptions, and attitudes

Marketing Research and Promotional Message

Select one of the following consumer groups: teenagers, Baby Boomers, females, or minorities.

Prepare a 700- to 1,050-word paper in which you analyze different facets of your group.

Conduct research on your group using secondary sources.

Summarize your research. Identify consumer needs, perceptions, and attitudes.

Explain how your group’s consumer needs, perceptions, and attitudes may be used to create marketing communication messages. Include at least two examples.

Answer preview

Summarize your research. Identify consumer needs, perceptions, and attitudes.

Teenagers

Marketing starts with consumer needs and their behaviors in the process of attaining their requirements. Therefore, with the efforts to satisfy their needs, marketers make many buying decisions every day from the consumers. Through this, marketers take the responsibility of studying their purchase decisions in order to find solutions to the questions about why, what, where, and how much they purchase and align their promotion agenda to that effect. Sellers should study consumer behaviors so that they can learn the psychology of customers in order to make a successful marketing strategy (Dimmitt, Carey, & Hatch, 2009). The main reason for this is because consumer psychology contains various components and some of them include knowledge, perceptions, attitude, intention, motive, and the like………………..

WORD COUNT:882WORDS

FORMAT:APA