Customer Relationship Management

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• Customer Relationship Management 

  Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source. 

Preview of the answer..

Customer Relationship Management, abbreviated as CRM, refers to a technique used by many businesses in the administration of customer relations (Anderson & Kerr, 2002). Technology is often used in the organization, automation and synchronization of marketing, sales, customer service as well as technical support. This essay will discuss how Arizona Grand Resort & Spa (AGRS) could use..

APA 502 words