Describe your company and its operations, relative size, and so forth. Give reasons for your decision to go (or more) international.

Gammon Construction Company Readiness to Internationalize

Please use an Hong Kong company for illustration.

(i)Describe your company and its operations, relative size, and so forth. Give reasons for your decision to go (or more) international.

(ii)Decide on an appropriate country in which to operate, and give your rationale for this choice.

(iii)State your planned entry strategy, and give your reasons for this strategy.

(iv)Describe the environment in which you will operate and the critical operational factors that you must consider and how they will affect your company.

(v)Discuss your recommended global marketing strategies to compete with the local and global players.

(vi)Give a cultural profile of the area in which you will be operating. What are the workers going to be like? What kind of reception do you anticipate from local governments, suppliers, distributors, and so on?

(vii)Describe on the staffing policy you will use for top level managers, and give your rationale for this policy.

(viii)Describe the kinds of motivational systems you think would be most effective in this environment. Give your rationale.

(ix)Discuss the kinds of communication problems your managers might face in the host-country working environment. How should they prepare for and deal with them?

16 hours ago

REQUIREMENTS

3 pages, Single Spacing Harvard University

Management

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