Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions.
Read a topic from Chapter 14 and write a summary on them.
Also, provide a graduate-level response to each of the following questions:
- Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Discuss with supporting examples.
- Choose a company, research the company’s Customer Relationship Marketing (CRM), and discuss it with the rest of the class.
Part 1 needs to be 500 plus words and APA format (refer chapter 14 from the Marketing Management textbook
Choose one article from this list; critically evaluate the article’s strengths, weaknesses, and contribution to the study field using the outline below as a guide:
- Summarize the significant aspects of the entire article, including:
- The overall purpose and general area of study of the article.
- The specific problem being addressed in the study.
- The main findings of the article.
- Briefly summarize the overall themes presented in the Literature Review.
- Was the literature review applicable to the study, current and thorough?
- Were there gaps in the literature review?
- Identify the methodology used: qualitative, quantitative, mixed? Was the chosen methodology appropriate for the study? Why or why not?
- Did the data analysis prove or disprove the research questions? Explain.
- In this section, you will address the following:
- Describe the article’s relevance to the field of knowledge.
- Outline the strengths and weaknesses of the article. Be specific.
- Based on the article, what future research do you think needs to be accomplished in this area?
- What are your key points and takeaways after analyzing the article?
Part 2 needs to be 4 – 5 pages and APA format (refer the attached articles)
Requirements: Part 1 – 500+ words, Part 2 – 4 – 5 pages
Just the instructions/materials from the post.
Subject : Marketing management (textbook attached)
Part 1 – 500+ words (Use textbook chapter 14 and optional scholarly journal)
Part 2 – 4-5 pages (choose one article from the attached list and evaluate as per the guidelines)
Please use APA format and cite all references used. Thanks
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apa 1790 words