Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions.

Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions.

Part 1:

Read a topic from Chapter 14 and write a summary on them.

Also, provide a graduate-level response to each of the following questions:

1. Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Discuss with supporting examples.
2. Choose a company, research the company’s Customer Relationship Marketing (CRM), and discuss it with the rest of the class.

Part 1 needs to be 500 plus words and APA format (refer chapter 14 from the Marketing Management textbook

Part 2:

Article Critique

Choose one article from this list; critically evaluate the article’s strengths, weaknesses, and contribution to the study field using the outline below as a guide:

Executive Summary

• Summarize the significant aspects of the entire article, including:
  • The overall purpose and general area of study of the article.
  • The specific problem being addressed in the study.
  • The main findings of the article.

Literature Review

• Briefly summarize the overall themes presented in the Literature Review.
  • Was the literature review applicable to the study, current and thorough?
  • Were there gaps in the literature review?

Data Analysis

• • Identify the methodology used: qualitative, quantitative, mixed? Was the chosen methodology appropriate for the study? Why or why not?
  • Did the data analysis prove or disprove the research questions? Explain.

Results/Conclusion

• In this section, you will address the following:
  • Describe the article’s relevance to the field of knowledge.
  • Outline the strengths and weaknesses of the article. Be specific.
  • Based on the article, what future research do you think needs to be accomplished in this area?
  • What are your key points and takeaways after analyzing the article?

Part 2 needs to be 4 – 5 pages and APA format (refer the attached articles)