Discuss which perspective and orientation you would adopt to develop a CSR
Discuss which perspective and orientation you would adopt to develop a CSR
Weekly Discussion Guidelines
Discussions are paired with written assignments and/or assigned readings. There are ten opportunities for formal discussion throughout the semester. To quickly recap these are:
Discussion Board
Module. 1: Discuss which perspective and orientation you would adopt to develop a CSR
campaign and why?
Module 2: Describe the origins and purpose of benefit corporations and B Corps. How are they different? What is the distinctive purpose of each and how do they each support a company’s CSR agenda?
Module 3: Discuss the pros and cons, best practices, and tactics to integrate social media in CSR campaign communications.
Module 4: Discuss factors and trends relevant to CSR coalition-building. Identify one coalition with promise and explain what makes it particularly effective.
Module 5: Discuss stakeholder engagement generally and more specifically as it relates to your project.
Module 6: Discuss three SDGs that interest you and describe the pros and cons of a multinational firm adopting one of these goals.
Module 7: Discuss the challenges of CSR communication to inform and engage transnational publics.
Module 8: Discuss the elements of a campaign and the relationship between goal(s)and objectives.Share your observations of how these two elements affect messaging.
Module 9: Discuss: How CEO activism affects stakeholders. What are the opportunities and risks?
Module 11: Discuss challenges and limitations in monitoring and evaluation and the connection between strategies, tactics and evaluation.
Each discussion is worth 8 points, following this rubric:
Initiates at least one discussion thread
Posts a response in at least two other discussion threads
Comments are constructive.
Comments are substantive and introduce new information, data or perspectives.
Written Assignment: Critique of a CSR-Themed Social Media Campaign
Due Tuesday of the week of assignment
Points 15
Length Three pages (750 – 900 words)
Prompt and description of the assignment: For this assignment, you will critique a CSR campaign of your choosing (excluding any covered in the weekly readings and lecture) that was launched and conducted primarily through social media. You will research and select the social media campaign through on-line research of CSRWire and related sources in the open and peer reviewed literature.
Rubric
| Criteria | Fully Successful
(3 points) |
Partially Successful
(2 points) |
Needs Improvement
(1 point) |
| Reading and research | The critique assesses the CSR initiative in terms of social media techniques and best practices | The critique assesses the CSR initiative in terms of the corporation’s goals and objectives | The critique merely summarizes the CSR initiative |
| Audience Analysis | The critique includes potential to engage audience members and stakeholders through social media | The critique treats audience members and stakeholders as passive receivers of information | The critique ignores the audience and stakeholders |
| Insight | The critique explains why the social media succeeded for failed to achieve the desired impact or results, including best practices and fundamental strengths, as well as specific tactics | The critique renders judgment on whether the social media campaign succeeded or failed based on the specific tactics employed | The critique merely describes the campaign’s perceived impact |
| Substance | The critique presents defensible claims based in CSR principles | The critique inadequately addresses CSR principles | The critique addresses external circumstances to the exclusion of CSR principles |
| Good writing | The critique demonstrates both eloquence and proficiency | The critique demonstrates proficiency in writing | The critique exhibits weak composition and grammatical and proof reading errors |
Written Assignment: Critique of Corporate Leadership
Due Tuesday of the week of assignment
Points 15
Length Three pages (750 – 900 words)
For this assignment, you will critique a corporate leader’s advocacy and implementation of a CSR initiative of your choosing. You will research and select a corporate CSR campaign to critique through on-line research of CSRWire and related sources in the open and peer reviewed literature.
Rubric
| Criteria | Fully Successful
(3 points) |
Partially Successful
(2 points) |
Needs Improvement
1 point |
| Reading and research | Assesses initiative in terms of the leader’s motivations and external context | Assesses initiative in terms of the leader’s motivations | Merely summarizes the initiative |
| Audience Analysis | Includes audience or stakeholder expectations and reaction | Includes audience or stakeholder reaction | Ignores the audience |
| Insight | Explains why the CEO’s advocacy succeeded or failed to make an impact | Makes a judgment on whether the CSR initiative succeeded or failed | Merely describes public reaction to the initiative |
| Substance | Makes a defensible claim about principles of corporate leadership | Inadequately addresses principles of corporate leadership | Ignores principles of corporate leadership |
| Good writing | Demonstrates both eloquence and proficiency | Demonstrates proficiency | Weak composition; grammatical and proof reading errors |
Assignment: Communication Campaign Elements
Due: See Syllabus
Points: 5 points each
Communication Campaign Elements (Building Blocks)
Client Profile
Stakeholder map
Goal(s) and objectives
Message maps
Strategies and Tactics
Evaluation plan
Requirements: answer all
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