Discussion: International Advertising, Trade Shows and Integrated communications

Discussion: International Advertising, Trade Shows and Integrated communications

Differentiate between trade mission and trade shows and discuss the impact of the internet in international marketing.

apa format.

 

 

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International Advertising, Trade Shows and Integrated Communications

Several differences can be observed between trade missions and trade shows. Trade missions are typically trips by a company to a foreign target market to assess the prospects of the market and whether it would be suitable if the company opened branches in the new market (Schittich, 2014). On many occasions, such missions are planned by government officials although………………………..

APA 329 words…

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