Do a marketing plan of your choice

Do a marketing plan of your choice

An important starting point is a situation analysis, which involves taking stock of what you have done regarding your career search, where you are now, and where you are headed in terms of your goal/existing plans and the external factors and trends affecting your
employment prospects. marketing yourself report. A SWOT analysis should be used to appraise your personal
strengths and weaknesses as well as the opportunities for and threats (or barriers) to
successful employment.
Conduct an internal analysis, ask yourself, what are your strengths and weaknesses in
terms of the courses taken and grades received, work experience, extra-curricular
activities involvement, honours received, etc. Conduct an external analysis, ask yourself
which industries or types of jobs are growing or in demand that may be opportunities.
Further, ask yourself what advantages or “points of difference” you have relative to other
“competitors” seeking the same job opportunities, such as taking this marketing course,
the reputation of this educational institution, etc. Finally, ask yourself what other external
forces can impact your job search, for example a downturn in the economy, the need to
be computer literate, etc. This type of focused approach helps to define potential market
segments that can be targeted.

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