Dunkin’ Business Strategy

Dunkin’ Business Strategy

Using only Dunkin Donuts annual report and letter to shareholders
http://investor.dunkinbrands.com/static-files/7a1e2ad8-3f4e-49d1-9126-1e2b7c43b012

1. Generic Business Strategy (Intro; Chapter 5). Identify and explain how your
company achieves its generic business strategy.
a. Clearly identify your company’s generic business strategy (Broad
Differentiation, Broad Low Cost, Focused Differentiation, or Focused Low
Cost?)
b. Explain how/why the company’s scope is narrow or broad. Remember
that a scope discussion MUST address products, customers and
geography.
c. Where does its main competitive advantage flow from? If it is a low cost
leader, explain how it keeps costs down. If it is a differentiator, explain
how it makes itself better/different/superior than others.

Answer Preview…………

Products. Two companies: Dunkin’ (for donut and bagel servings) and Baskin- Robbins for a full range of ice cream treats. Donut and bagel: Breakfast sandwich servings, Hot and iced regular/flavored/decaf coffee. And other ice based beverages. Ice cream Treats: cones, cakes, sundeas and froze beverages. Franchisees are allowed to develop products depending on customer preferences of different stores. Customers. Customers are the general public with preference for he wide range of bakery products, beverages and ice creams. Franchisees brand according to customer preference of their location. Geography. Company outsources distribution and sales of products through independent franchisee locally and internationally. 9,419 Dunkin’ bakery distribution franchisees in the US. 5,491 Baskin-Robbins restaurants in 53 countries outside the U.S. and 3,452 Dunkin’ restaurants in 43 countries outside the U.S……….

4 Slides