Dunkin’ Business Strategy

Dunkin’ Business Strategy

I need help developing content analysis of Dunk-in donuts in 3 detailed powerpoint slides that discussed the company generic business strategy. , scope (products, customers and geography) and its main competitive advantage.

Please see the detailed assignment attached + example

Answer preview……………………

ØProducts

Two companies: Dunkin’ (for donut and bagel servings) and Baskin- Robbins for a full range of ice cream treats.

Donut and bagel: Breakfast sandwich servings, Hot and iced regular/flavored/decaf coffee. And other ice based beverages.

Ice cream Treats: cones, cakes, sundeas and froze beverages

Franchisees are allowed to develop products depending on customer preferences of different stores.

4 slides

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