Dunkin’ Business Strategy
Dunkin’ Business Strategy
I need help developing content analysis of Dunk-in donuts in 3 detailed powerpoint slides that discussed the company generic business strategy. , scope (products, customers and geography) and its main competitive advantage.
Please see the detailed assignment attached + example
Answer preview……………………
ØProducts
Two companies: Dunkin’ (for donut and bagel servings) and Baskin- Robbins for a full range of ice cream treats.
Donut and bagel: Breakfast sandwich servings, Hot and iced regular/flavored/decaf coffee. And other ice based beverages.
Ice cream Treats: cones, cakes, sundeas and froze beverages
Franchisees are allowed to develop products depending on customer preferences of different stores.
4 slides