How to do an EFE to answer below questions?
. Using the EFE matrix, identify five trends from PESTLE that would lead to real opportunities for airbnb to grow, make more revenue/higher profits.
4. Using the EFE matrix, identify five trends from PESTLE that would lead to real threats for airbnb that adversely affect their business, reduce revenue/lower profits.
Using an External Factor Evaluation (EFE) helps to focus the analytical mind frame onto one facet of a PESTLE factor. In this way, one can focus on the opportunities that Airbnb can identify in global and local trends (Hannagan, 2002). The impact of such an exercise will help not only the overall company to get more revenues, but can also inform possible new avenues of morphing the Airbnb product into a more responsive commodity that keeps in touch with the consumers at both an international level and within regions……………
APA 707 words