Elements of an Effective Marketing Campaign

Keep in mind that moving from an expository essay on your topic to a research paper is a good opportunity to revise your thesis for a more academic audience.

Post the following elements of your analysis of journals for your research paper process. Begin your discussion post with your thesis statement or research question.

Which journals did you choose and why do you think they represent key publications in your major or field of interest?
What topics were examined or analyzed in the journals?
How did writers use a literature review to establish that the topic is important to the field? Give examples.
How did the writers indicate the authority and credibility of sources within the field? Are they current? Related to the topic? Include data?
What sections are common in each article? How are articles organized?
How did you determine that the tone is formal? Give examples.

Respond to the analyses of two of your classmates. Ask questions for clarification and ensure your classmates have selected and identified relevant journals in their majors or fields.

Answer Preview…………….

What are the critical elements to consider when developing a marketing strategy? An effective marketing strategy is important when positioning the business to the target customers. Thesis Statement: Integration of the target audience, product/service properties and promotional approaches is imperative to create an effective marketing campaign. To complete the research paper, the Harvard Business Review journal was chosen as it is a crucial publication in the field of business. The journal features classic ideas in strategic management, innovation and leadership for management experts and global businesses. Besides, business magazines were chosen to complete the research assignment as they featured vital information regarding strategic management of global businesses. In the journal, the topic examined was “The Elements of an Effective Cause Marketing Campaign.” The journal highlights how the success of an effective marketing campaign is influenced by factors such as the campaign name and the adopted approach. Considerably, the writers used literature review to establish the topic that is important in business by summarizing and synthesizing information from other sources. For example, Panepinto, 2016, synthesized information from other studies that state people read approximately 20% of text-based web pages compared to videos. Significantly, the authors indicated the credibility of the sources synthesized in the……….

APA 393 words