*Write* a 1,100-word paper in which you research two-three companies and do
the following:

– Evaluate the internal and external environments of each company using
an environmental scan.
– Analyze the competitive advantage of each company
– Evaluate the strategies each company uses to create value and gain
competitive advantage.
– Examine the measurement guidelines each company uses to verify its
strategic effectiveness.
– Evaluate the effectiveness of the measurement guidelines that each
company uses.

*Format* your paper consistent with APA guidelines.

Refs and cite

preview of the answer..

Environmental scanning is one of the four activities that comprise the external analysis of the environment in which an organization operates in. It is all about understanding the changing external environment that may impact an organization and affect the way it conducts its business. The impact can either be in a positive or negative manner. Environmental scanning ensure that the changing trends and patterns, specific trends and patterns and forecasts and future directions of the patterns are kept under scrutiny to ensure that they do not abruptly impact on the performance of the organization (Lesca, 2011). Environmental scanning therefore alerts decision makers.,

APA 1509 words