Event Planning Business Assessment Action Plan

Event Planning Business Assessment Action Plan

***I uploaded Project 1 for reference and in order to complete Project 2. Please write the project in third person. Thank you.

In this project, you will evaluate the idea selected in project one for its viability as a commercial opportunity. The purpose of this assignment is to develop the critical thinking and entrepreneurial mindset necessary to translate the idea into a money-making business. Along with critical thinking skills, you will develop research, communication and data evaluation skills.

Outcomes You Will Meet by Completing This Project:

  • apply the basic steps involved in developing a comprehensive business plan for both starting and operating a business by creating your own business plan
  • describe and explain the environments that businesses operate in—social, economic, political, technological, environmental and legal
  • develop your business vocabulary and knowledge of concepts, trends, and current issues by applying them in all course work
  • demonstrate the use of software and Internet sources by researching and planning the start-up and operation of your business
  • demonstrate the use of a marketing assessment process to develop a marketing plan and a marketing strategy
  • analyze and explain projected financial performance, using selected financial ratios


Complete the Business Opportunity Assessment Form using your selected idea from project one.

Business Opportunity Assessment Form

Step 1: Review the business opportunity assessment form and rubric before completing the assignment.

Step 2: Download the form and answer the questions or submit the collected data under the question. Use the form as your heading guide.

Step 3: Answer in complete sentences and make sure you are defining your terms and giving the reasons behind the conclusions that are drawn. Be thorough and clear in your analysis.

Step 4: Research all areas that require research (customer demographics, market analysis and competitor review). Summarize the data points collected from the research when answering the question.

Step 5: Review to make sure all elements have been answered, instructions followed, writing mechanics and APA are sound.

Step 6: Create a separate Title Page (Class Name, Instructors Name, Students name and Date) and Reference Page.

Answer preview…………….

Event Planning Business Assessment Action Plan

Reasons for Starting up the Event Planning Business

It is a matter of fact that for one to succeed in business, he or she must be unique and innovative. Most of the Companies that organize and plan events typically target big corporate events, thus charging huge amount of money. They only forget that events are inevitable in life and that individuals or groups can also outsource an event planner in their events. As such, the sole reason for starting this business is to reach out to individuals and groups who can’t afford to hire the big event organizing Companies due to the high prices that they charge……………..

APA 931 words

Share this paper
Open Whatsapp chat
Can we help you?