After reviewing your chapter for this week and Murphy’s 2012 article about culture and the individual in the decision process to expand overseas, consider the following:
Think about a new business venture that you might choose to create. If you were to consider targeting foreign markets as goals of your new venture, what strategy might you choose to apply to do so? Why would you choose one strategy over the other (take into account what product or service you might sell and in which country you may do so)?
Remember to use in-text citations and list APA style references to support your response.
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