Explain the basics of Customer relationship management (CRM)

Unit 3

Explain the basics of Customer relationship management (CRM). What is the purpose of CRM? What do companies gain from it? What do CONSUMERS gain from it? What are some potential disadvantages to the customer? Be specific and provide EXAMPLES.

Requirements

Information from at least TWO scholarly research articles found in EBSCO or the online Bethel library on the topic being discussed must be included and cited in your initial post each week.

Do not repeat scholarly sources, ideas, products, or companies’ other students have already discussed in a previous post.

This requires that you READ the posts of others before making your initial post, especially if you are a late poster. Make sure your posts to classmates are robust and have a minimum of 250 words.

Read over the Important INSTRUCTIONS for Completing Discussion Boards below BEFORE making your posts. Be sure to follow the grading rubric when completing your work.

Reading Material Reference:

Solomon, M., Marshall, G., & Stuart, E. (2012). Brand you: Marketing real people, real choices. (7th ed.). Upper Saddle River, NJ: Pearson.

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APA 383 words